Illustration system for F-Secure
Background
Objective
Role
In early 2023, F-Secure underwent a major rebranding initiative, requiring a comprehensive update to its visual style across all platforms. The company recognized the need to revise its product interface to reflect the refreshed brand identity. As part of this effort, a new illustration system was developed to create a cohesive visual language that aligns with the rebranding goals and enhances the user experience.
To create an illustration system that:
Enhances the brand’s visual identity.
Simplifies the communication of complex cybersecurity concepts.
Lifts the UI with vibrant and engaging visuals that improve mood and usability.
Maintains consistency across all touchpoints.
Supports scalability for updates to the product interfaces.
Illustrator
Motion Designer
Adding motion to UI cards to engage users and guiding action, as well as supporting accessibility (in the loading state for instances)
Tool: Figma, Lottie animation